Before you embark on a social media campaign

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Posts tagged with ‘strategy’

  • Before you embark on a social media campaign

    When embarking on a new social media campaign, the main objectives given by our clients have always been to increase awareness of their brands. Key indicators that help them determine our success are # of fans, # of page views and # of posts. As an agency we strive to de-mystify social media and part of our efforts to do so include allowing clients access to all of our analytical information, which means that these figures are readily available to them and can never be manipulated in order to make us look better. Our engagement levels have been consistently impressive, […]
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  • What does your eCRM stand for?

    If the answer is Electronic Customer Relationship Management then it probably doesn’t stand for much. In today’s highly connected society, your CRM program should involve more than just emailing your customers, it needs to consider every single point of contact that you have with them; whether it’s a TV ad, a mobile app or a mere tweet. Everything that you do plays a part in building your brand image and engaging your consumers. Customers are obviously the main focus of any ECRM, but in addition to managing your customer relations it is vital to build relationships with bloggers, key influencers […]
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