What the 2018 Facebook Algorithm Means For Your Brand

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Posts tagged with ‘Facebook’

  • What the 2018 Facebook Algorithm Means For Your Brand

    Facebook can be a tricky landscape to navigate. One minute you’re on a roll with organic engagement soaring, and the next… an algorithm change that sends your likes, comments and shares spiralling down. But before you reach for quick-fix boosted post and paid adverts, let’s take a look at why the change occurred so that you can adapt your strategy for the long-term. Why the Change? Since the 2016 US election, Facebook has come under rapid-fire over the role it plays in distributing news – or more specifically – Fake News. The Russian linked posts that helped influence the election, […]
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  • Before you embark on a social media campaign

    When embarking on a new social media campaign, the main objectives given by our clients have always been to increase awareness of their brands. Key indicators that help them determine our success are # of fans, # of page views and # of posts. As an agency we strive to de-mystify social media and part of our efforts to do so include allowing clients access to all of our analytical information, which means that these figures are readily available to them and can never be manipulated in order to make us look better. Our engagement levels have been consistently impressive, […]
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  • Have you made your digital will yet?

    A somewhat macabre Monday afternoon blog post, but one that does raise some interesting questions… How can you protect your digital privacy after death? How will you maintain your digital legacy? Will you opt for a digital resurrection? Three Facebook users die every minute, what has happened to their accounts? This infographic from Australian company, Life Insurance Finder, is an illustrated guide to preparing for death. As well a selection of death-related infographics, the company also provide some useful advice such as remembering not to put passwords for your digital accounts in your actual will as wills are made public […]
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