What does your eCRM stand for?

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Posts tagged with ‘eCRM’

  • What does your eCRM stand for?

    If the answer is Electronic Customer Relationship Management then it probably doesn’t stand for much. In today’s highly connected society, your CRM program should involve more than just emailing your customers, it needs to consider every single point of contact that you have with them; whether it’s a TV ad, a mobile app or a mere tweet. Everything that you do plays a part in building your brand image and engaging your consumers. Customers are obviously the main focus of any ECRM, but in addition to managing your customer relations it is vital to build relationships with bloggers, key influencers […]
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