Pinning = Winning!
If you haven’t heard of Pinterest then where have you been? The social network is taking the web by storm with all the major brands having pages and their content being shared and shared and shared. Pinterest currently receives more traffic than Twitter, YouTube and Tumblr. With more than 30 billion Pins and 750 million boards, Pinterest is no longer just a nice to have in your social media armory – it’s essential.
5 facts that should convince you:
- Pinterest is the fastest growing network
In terms of overall member growth, Pinterest takes the lead with 57% growth compared with Facebook’s 6% last year (global web index). The total # of members is now around 72.8 million members worldwide.
- Pinterest members spend
Pinners aren’t merely window shoppers. They actually like to buy stuff based on the pins they see. What’s more, several social media surveys show that Pinterest users not only buy more, they also spend more. The average order value of sales coming from Pinterest is higher than any other major social platform. Still not convinced? A recent survey by Shopify shows that 87% of Pinterest users say they have purchased something they discovered while Pinning.
- The images on Pinterest are shared…a lot!
How many re-tweets do you normally get? Over 80% of Pinterest pins are re-pins, compared to 1.4% of tweets re-tweeted. Those hilarious/profound/amazing tweets that you spent hours crafting are lost in the big black hole of Twitter after a mere 18 minutes. With Pinterest, your pins are always there ready to be found. While Twitter relies on every-changing trends, Pinterest has categories that are grouped based on similarity and tagging.
- Pinterest is just used by women?
Heard that it’s just women who use Pinterest? Think again. Whilst it’s true that the early adopters were definitely weighed more towards the female demographic, things are changing. In fact, the number of men using the platform doubled between 2013 and 2014.
- People want to follow your brand!
83% of active Pinterest users prefer to follow a brand than a notable celebrity. This means that if you are providing quality content on Pinterest, you have an audience that wants to listen.
In conclusion, the answer is yes, your brand should be on Pinterest. Like yesterday!