What the 2018 Facebook Algorithm Means For Your Brand

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SOCIAL MEDIA

  • What the 2018 Facebook Algorithm Means For Your Brand

    Facebook can be a tricky landscape to navigate. One minute you’re on a roll with organic engagement soaring, and the next… an algorithm change that sends your likes, comments and shares spiralling down. But before you reach for quick-fix boosted post and paid adverts, let’s take a look at why the change occurred so that you can adapt your strategy for the long-term. Why the Change? Since the 2016 US election, Facebook has come under rapid-fire over the role it plays in distributing news – or more specifically – Fake News. The Russian linked posts that helped influence the election, […]
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  • Beat Facebook’s Algorithm With This Simple Hack

    Recent Facebook tests in “smaller” eastern European markets should have every brand re-evaluating their relationship with the network. In case you missed it, they tested completely excluding organic posts in user’s timeline. With only sponsored posts appearing. This shouldn’t come as a surprise. The number one complaint from users is that page posts are too intrusive. But until users can find a way of swelling Facebook’s coffers to the tune of $9.8 billion (projected earnings for Q3 2017), then they’ll keep finding a way to “balance” out what users want while squeezing money out of companies that use it. In […]
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  • Our Top 6 Predictions for Social Media in 2017

      Goodbye 2016. Hello 2017. Here’s what we predict this year will have in store… Plenty of Live Video With Facebook having introduced their live stream and YouTube about to do the same, it ties in nicely to Instagram stories and Snapchat, which provide real-time experiences we all crave. For brands, this will be a great way to capture events, stage some creative content, use fun filters, forge a closer “human” connection to consumers, and collaborate with influencers. With an interest in history and distillation process increasing, this will be a key way for alcohol brands to bring their story […]
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  • Should my brand be using Pinterest?

    Pinning = Winning! If you haven’t heard of Pinterest then where have you been? The social network is taking the web by storm with all the major brands having pages and their content being shared and shared and shared. Pinterest currently receives more traffic than Twitter, YouTube and Tumblr. With more than 30 billion Pins and 750 million boards, Pinterest is no longer just a nice to have in your social media armory – it’s essential. 5 facts that should convince you: Pinterest is the fastest growing network In terms of overall member growth, Pinterest takes the lead with 57% […]
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  • Before you embark on a social media campaign

    When embarking on a new social media campaign, the main objectives given by our clients have always been to increase awareness of their brands. Key indicators that help them determine our success are # of fans, # of page views and # of posts. As an agency we strive to de-mystify social media and part of our efforts to do so include allowing clients access to all of our analytical information, which means that these figures are readily available to them and can never be manipulated in order to make us look better. Our engagement levels have been consistently impressive, […]
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  • Social media for luxury brands

    Before the advent of social media, if you wanted to show that you liked Mercedes Benz cars, Dom Perignon champagne or Burberry trench coats then you had to buy one, or at least buy something endorsed with that brands name. Nowadays you can simply click “like” on the brands Facebook page. Luxury brands were initially reluctant to adopt social media into their marketing mix, but 69% of luxury brands* have now fully embraced social and are allocating increasingly significant levels of their marketing budget to build their social media presence. Burberry committed 60%** of its marketing budget to digital advertising […]
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  • Have you made your digital will yet?

    A somewhat macabre Monday afternoon blog post, but one that does raise some interesting questions… How can you protect your digital privacy after death? How will you maintain your digital legacy? Will you opt for a digital resurrection? Three Facebook users die every minute, what has happened to their accounts? This infographic from Australian company, Life Insurance Finder, is an illustrated guide to preparing for death. As well a selection of death-related infographics, the company also provide some useful advice such as remembering not to put passwords for your digital accounts in your actual will as wills are made public […]
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