What the 2018 Facebook Algorithm Means For Your Brand

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  • What the 2018 Facebook Algorithm Means For Your Brand

    Facebook can be a tricky landscape to navigate. One minute you’re on a roll with organic engagement soaring, and the next… an algorithm change that sends your likes, comments and shares spiralling down. But before you reach for quick-fix boosted post and paid adverts, let’s take a look at why the change occurred so that you can adapt your strategy for the long-term. Why the Change? Since the 2016 US election, Facebook has come under rapid-fire over the role it plays in distributing news – or more specifically – Fake News. The Russian linked posts that helped influence the election, […]
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  • Is Voice Search Right For Your Brand?

    There’s no denying that voice search is the next big thing in digital. Google and Amazon are pushing voice assistant devices more than ever. And as adoption increases, so does opportunity. Still thinking about making an app? You might want to reconsider. As you can see, interest in voice assistants has increased massively over the past year. What’s even more exciting is the fact there is still potential for huge growth compared to apps. As of March 2017, there were 2.8 million apps available in the Google Play store and 2.2 million in the Apple app store. That’s a big […]
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  • The Spirit Show 2016

      We get to call this ‘research’. The first Spirit Show saw over 200 some weird but mostly wonderful booze brands descended on Islington armed with free samples. Dedicated to our industry, we took the afternoon off emails and went along.     Every town in Britain seemingly had its own gin (we tried most – none as good as Brockmans). There was a £3,000 skull full of whisky. Some genius even combined vodka with tequila to make Vodquila. The non-alcoholic stands were unsurprisingly less busy than the rest. There was also a half-naked man selling a device that stops […]
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  • 5 Cinco De Mayo Drinks that anyone can make

      Cinco de Mayo is here and what better way to celebrate than making these very Mexican drinks? All of these can be made with stuff that you probably already have around or can find in any local shop.                                                             Michelada                                                             […]
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  • Mobilegeddon: it’s time to go mobile friendly

    With 58% of the British population being a mobile internet user, soon more people will be visiting your site via a phone than a desktop. That’s a big statement, considering no more than a decade ago, all they were good for was playing snake. But the steady realisation is that, given the usage of smart phones, we all need to adapt, and having a mobile friendly website is near essential if you want don’t want to be left behind the pack. Numbers are suggesting that almost half a websites traffic comes from a mobile device, and that number is steadily […]
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  • Probably the best poster in the world

    If Carlsberg did billboards, they’d probably be the best in the world. Guess what – Carlsberg did do a billboard and it probably is the best in the world! The billboard in Brick Lane had a working beer tap, so passers-by could enjoy a cold beer. If only all advertising was this refreshing.
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  • The drunkest country in Europe

    Ever wondered how much a pint cost in France compared with Norway. Or what thelegal drinking age is in Russia.
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  • Supporting Digital Shoreditch

    Occupi Digital are extremely proud to support this year’s Digital shoreditch festival as media partners. The Digital Shoreditch Festival is a large annual celebration which connects thousands of top tier brands, agencies, entrepreneurs and creatives from East London’s Tech City and beyond. They run year round workshops, meetups, contests, networking events and a comprehensive business directory For more information about Digital Shoreditch click here
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  • The making of a TV commercial

    Ever wondered what it looks like to create a tv commercial? Watch our behind the scenes video on the making of a tv commercial for Laphroaig Single Malt Whisky below. The production was put together on a very low budget so a lot of favours were pulled in, including an off duty fire engine coming to produce the water required for the rain storm. You can view the final commercial here
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