General Data Protection (GDPR) Explained

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DIGITAL STRATEGY

  • General Data Protection (GDPR) Explained

    Welcome to General Data Protection Regulation 101, aka your guide to all things GDPR. If you’re just beginning to tackle this, we’d recommend grabbing a hot cup of coffee (skip the splash of whiskey for now) and prepare to soak up all the information. Here’s what you’ll learn: 1. What the new legislation entails 2. How this legislation affects your business 3. What your company needs to do 4. The consequences of non-compliance 5. The hard deadline…which is May 25th, 2018.   Woah panic! That’s so soon! Do these changes affect my company? GDPR applies to any EU company, any […]
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  • Is Voice Search Right For Your Brand?

    There’s no denying that voice search is the next big thing in digital. Google and Amazon are pushing voice assistant devices more than ever. And as adoption increases, so does opportunity. Still thinking about making an app? You might want to reconsider. As you can see, interest in voice assistants has increased massively over the past year. What’s even more exciting is the fact there is still potential for huge growth compared to apps. As of March 2017, there were 2.8 million apps available in the Google Play store and 2.2 million in the Apple app store. That’s a big […]
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  • Beat Facebook’s Algorithm With This Simple Hack

    Recent Facebook tests in “smaller” eastern European markets should have every brand re-evaluating their relationship with the network. In case you missed it, they tested completely excluding organic posts in user’s timeline. With only sponsored posts appearing. This shouldn’t come as a surprise. The number one complaint from users is that page posts are too intrusive. But until users can find a way of swelling Facebook’s coffers to the tune of $9.8 billion (projected earnings for Q3 2017), then they’ll keep finding a way to “balance” out what users want while squeezing money out of companies that use it. In […]
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  • The Occupi Guide To Drinks in 2017

    Keeping track of drinks trends is exhausting. Checking out bars and trying to get a handle on the new “it” drink can leave your palate confused and your mind exhausted. For every trend you excitedly wait for there can be 10 that you pray won’t hang around for too long. In a year that brought us freakshakes, orange wine and the continued debate over what makes craft beer “craft”, there are certainly a few trends that we’re expecting to die down a little. But what does 2017 have in store? Here are six things that will happen in 2017 and […]
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  • Should my brand be using Pinterest?

    Pinning = Winning! If you haven’t heard of Pinterest then where have you been? The social network is taking the web by storm with all the major brands having pages and their content being shared and shared and shared. Pinterest currently receives more traffic than Twitter, YouTube and Tumblr. With more than 30 billion Pins and 750 million boards, Pinterest is no longer just a nice to have in your social media armory – it’s essential. 5 facts that should convince you: Pinterest is the fastest growing network In terms of overall member growth, Pinterest takes the lead with 57% […]
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  • Mobilegeddon: it’s time to go mobile friendly

    With 58% of the British population being a mobile internet user, soon more people will be visiting your site via a phone than a desktop. That’s a big statement, considering no more than a decade ago, all they were good for was playing snake. But the steady realisation is that, given the usage of smart phones, we all need to adapt, and having a mobile friendly website is near essential if you want don’t want to be left behind the pack. Numbers are suggesting that almost half a websites traffic comes from a mobile device, and that number is steadily […]
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  • What does your eCRM stand for?

    If the answer is Electronic Customer Relationship Management then it probably doesn’t stand for much. In today’s highly connected society, your CRM program should involve more than just emailing your customers, it needs to consider every single point of contact that you have with them; whether it’s a TV ad, a mobile app or a mere tweet. Everything that you do plays a part in building your brand image and engaging your consumers. Customers are obviously the main focus of any ECRM, but in addition to managing your customer relations it is vital to build relationships with bloggers, key influencers […]
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  • Social media for luxury brands

    Before the advent of social media, if you wanted to show that you liked Mercedes Benz cars, Dom Perignon champagne or Burberry trench coats then you had to buy one, or at least buy something endorsed with that brands name. Nowadays you can simply click “like” on the brands Facebook page. Luxury brands were initially reluctant to adopt social media into their marketing mix, but 69% of luxury brands* have now fully embraced social and are allocating increasingly significant levels of their marketing budget to build their social media presence. Burberry committed 60%** of its marketing budget to digital advertising […]
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