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CASE STUDY
BROCKMANS
BLOG
THE BRIEF Brockmans were regularly generating engaging content for social media in various markets and wanted a way of housing it permanently, without encroaching on their website. THE CONCEPT THE EXECUTION THE CONCEPT The content being created by Brockmans was centred around nightlife, with fashion, culture, great bars, trends and cocktails being key topics. When all the content was put together, it had a magazine style vibe. We decided that a blog would be the ideal mechanism to bring all the content together and thus The Brockmans Black Pages was born. THE BRIEF THE EXECUTION THE EXECUTION Brockmans has a very dark […]Read moreFebruary 2, 201500 -
CASE STUDY
COURVOISIER
Website design & build
THE BRIEF Courvoisier wanted a responsive, multi- language website with a premium design refresh. Each market required different content to be featured in their region, so we built an intuitive CMS system allowing easy updates across all markets. THE CONCEPT THE EXECUTION THE CONCEPT The existing Courvoisier website used a lot of out-dated Flash, which meant that it wasn’t working on mobile devices and that load times were painfully slow. Our first step was to strip out all of the Flash and use modern animation techniques that would be supported on all devices. We then set up a focus group to […]Read moreJanuary 2, 2015 -
CASE STUDY
LAPHROAIG
MALT WHISKY
THE BRIEF Laphroaig wanted to increase awareness of the brand by highlighting the challenging flavour profiles associated with the whisky in a 15 second commercial. THE CONCEPT THE EXECUTION THE CONCEPT We decided on a stormy sea scene, as it allowed us to create something visually striking, whilst evoking the stormy, smoky, salty and rugged qualities that are synonymous with Laphroaig and Islay. The tagline, ’Challenging by Nature’, summed up the whisky perfectly whilst also describing the struggles faced by the fisherman steering the boat in the storm. THE BRIEF THE EXECUTION THE EXECUTION We bought an […]Read moreDecember 21, 2014