Courvoisier is a premium cognac.
Occupi created a series of TV commercials to be shown across Europe and the US.
Courvoisier wanted a responsive, multi- language website with a premium design refresh. Each market required different content to be featured in their region, so we built an intuitive CMS system allowing easy updates across all markets.
The existing Courvoisier website used a lot of out-dated Flash, which meant that it wasn’t working on mobile devices and that load times were painfully slow. Our first step was to strip out all of the Flash and use modern animation techniques that would be supported on all devices.
We then set up a focus group to determine how users were navigating the site and found that the current system was not intuitive. Users were finding it difficult to locate desired content and were often giving up, frustrated. We tested several variations of a simplified menu, reducing the number of steps required to reach key content, until we found the most intuitive user experience.
We created a beautiful full screen responsive design, to make the most of every available pixel no matter what device the site was being viewed on.
To keep the homepage dynamic, we created a live dashboard that pulls in latest content from Facebook, Twitter, Instagram and the Courvoisier blog.
An interactive parallax timeline was created using JQuery, creating a sense of movement to accompany the story of Courvoisier’s rich history.
A 7 language (and counting) full screen website with an intuitive content management system.