Probably the best poster in the world

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Author archive for Holly

  • Probably the best poster in the world

    If Carlsberg did billboards, they’d probably be the best in the world. Guess what – Carlsberg did do a billboard and it probably is the best in the world! The billboard in Brick Lane had a working beer tap, so passers-by could enjoy a cold beer. If only all advertising was this refreshing.
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  • Before you embark on a social media campaign

    When embarking on a new social media campaign, the main objectives given by our clients have always been to increase awareness of their brands. Key indicators that help them determine our success are # of fans, # of page views and # of posts. As an agency we strive to de-mystify social media and part of our efforts to do so include allowing clients access to all of our analytical information, which means that these figures are readily available to them and can never be manipulated in order to make us look better. Our engagement levels have been consistently impressive, […]
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  • What does your eCRM stand for?

    If the answer is Electronic Customer Relationship Management then it probably doesn’t stand for much. In today’s highly connected society, your CRM program should involve more than just emailing your customers, it needs to consider every single point of contact that you have with them; whether it’s a TV ad, a mobile app or a mere tweet. Everything that you do plays a part in building your brand image and engaging your consumers. Customers are obviously the main focus of any ECRM, but in addition to managing your customer relations it is vital to build relationships with bloggers, key influencers […]
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  • Social media for luxury brands

    Before the advent of social media, if you wanted to show that you liked Mercedes Benz cars, Dom Perignon champagne or Burberry trench coats then you had to buy one, or at least buy something endorsed with that brands name. Nowadays you can simply click “like” on the brands Facebook page. Luxury brands were initially reluctant to adopt social media into their marketing mix, but 69% of luxury brands* have now fully embraced social and are allocating increasingly significant levels of their marketing budget to build their social media presence. Burberry committed 60%** of its marketing budget to digital advertising […]
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  • Have you made your digital will yet?

    A somewhat macabre Monday afternoon blog post, but one that does raise some interesting questions… How can you protect your digital privacy after death? How will you maintain your digital legacy? Will you opt for a digital resurrection? Three Facebook users die every minute, what has happened to their accounts? This infographic from Australian company, Life Insurance Finder, is an illustrated guide to preparing for death. As well a selection of death-related infographics, the company also provide some useful advice such as remembering not to put passwords for your digital accounts in your actual will as wills are made public […]
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