General Data Protection (GDPR) Explained

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Author archive for Alexandra Kalinowski

  • General Data Protection (GDPR) Explained

    Welcome to General Data Protection Regulation 101, aka your guide to all things GDPR. If you’re just beginning to tackle this, we’d recommend grabbing a hot cup of coffee (skip the splash of whiskey for now) and prepare to soak up all the information. Here’s what you’ll learn: 1. What the new legislation entails 2. How this legislation affects your business 3. What your company needs to do 4. The consequences of non-compliance 5. The hard deadline…which is May 25th, 2018.   Woah panic! That’s so soon! Do these changes affect my company? GDPR applies to any EU company, any […]
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  • What the 2018 Facebook Algorithm Means For Your Brand

    Facebook can be a tricky landscape to navigate. One minute you’re on a roll with organic engagement soaring, and the next… an algorithm change that sends your likes, comments and shares spiralling down. But before you reach for quick-fix boosted post and paid adverts, let’s take a look at why the change occurred so that you can adapt your strategy for the long-term. Why the Change? Since the 2016 US election, Facebook has come under rapid-fire over the role it plays in distributing news – or more specifically – Fake News. The Russian linked posts that helped influence the election, […]
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  • Our Top 6 Predictions for Social Media in 2017

      Goodbye 2016. Hello 2017. Here’s what we predict this year will have in store… Plenty of Live Video With Facebook having introduced their live stream and YouTube about to do the same, it ties in nicely to Instagram stories and Snapchat, which provide real-time experiences we all crave. For brands, this will be a great way to capture events, stage some creative content, use fun filters, forge a closer “human” connection to consumers, and collaborate with influencers. With an interest in history and distillation process increasing, this will be a key way for alcohol brands to bring their story […]
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